Dear Tourism Partners,

The high travel season is ramping up, and hopefully you are experiencing an influx of visitation to your corner of Virginia. According to our research team here at VTC, Virginia is recovering even faster than many of our direct competitors. I was struck the other day by how alive our office seems to be again, with folks standing in doorways chatting or clustering in large groups for lunch on the patio.

While the pandemic may be behind us, at least in our minds, its effects are here to stay. Air travel is arduous, passports and visas are delayed, inflation is still high, and fears of recession linger. But for now employment in tourism is strong, pent-up demand for travel is yet to be satisfied, and there is money and memories to be made in tourism. We at VTC are so proud of our state (e.g. see My Home Virginia below), and the hospitality and authenticity of her people is inspiring. Let’s keep it going!

As always, your #1 VTC resource is here:

Join us in Celebrating NTTW’s 40th Anniversary May 7-13, 2023!

Showcase Virginia's Vibrant Communities for National Travel & Tourism Week

This May 7-13, 2023, marks the 40th anniversary of National Travel and Tourism Week (NTTW), an annual tradition celebrating the U.S. travel community and travel’s essential role in stimulating economic growth, cultivating diverse communities, creating quality job opportunities, and elevating the quality of life for Americans every day. 

This year, join VTC and U.S. Travel as we move #TravelForward by showcasing vibrant Virginia communities and the travel industry’s essential role in powering economies, communities and connections. 

More Information

Secretariat Monument Unveiled in Ashand

Secretariat Comes Racing into Ashland

On April 1st, the Town of Ashland unveiled a 3,500-pound bronze monument of the legendary horse at Town Hall before it embarks on a nationwide tour of the Triple Crown races. The celebration recognized the Secretariat for Virginia Committee’s plans to install the “Secretariat Racing Into History” statue at the corner of England Street and Railroad Avenue in Downtown Ashland. Visit the monument before April 27, 2023. Fundraising is underway for the monument’s permanent installation for future generations to enjoy. 

Virginia Tourism Corporation Announces My Home Virginia Video Series

Season 1 featuring award-winning photographer and filmmaker Trevor Frost available now

Virginia Tourism Corporation (VTC) launched a new video series titled My Home Virginia on our website and YouTube channel. My Home Virginia is a narrative-driven video series that follows prominent Virginia-based personalities to the beautiful places they love and are inspired to call home, no matter how far across the world their travels may take them. Each episode captures an individual’s passion through beautiful visuals that inspire, uplift, and evoke feelings of awe.

VTC Staff Updates

Andrew Cothern has been named Director of Communications. The Communications department oversees strategic communications, public relations, public affairs, and marketing initiatives in a collaborative approach with brand, content, and digital departments. Andrew will manage earned media coverage on VTC programs and tourism drivers, including pitching story ideas to members of the media, handling media visit logistics, and developing PR training for industry partners.

Danielle Emerson has been named Content Marketing Director. In her new role, Danielle oversees VTC’s content department which is responsible for digital communications, editorial planning, and content publishing strategies for VTC’s owned channels including six social channels, the Virginia is for Lovers travel blog and website, and email program. Through integrated and collaborative efforts, the Content team cultivates and maintains a positive brand reputation through high-value content necessary to attract, engage, and retain VTC’s target audiences.

Please also welcome our new Content Specialist and Photographer, Hannah Armstrong, to the VTC team. Hannah joined VTC full time in early 2023 and oversees content creation with a focus on photography, influencer relations, and copywriting for VTC’s content initiatives.  

Noah Salaah ad-Deen has been promoted to Grants Specialist. He will be assisting industry partners with grant reimbursements, doing outreach in the community about VTC funding programs, and assisting with the transition to grant management software.  Industry partners should continue to send reimbursement requests to: VTC Grants Team, 901 East Cary Street, Suite 900  Richmond, VA 23219. 

Virginia Green Travel

Congratulations Virginia Green Travel Star Award Winners!!  On March 21st, the Virginia Green Travel program recognized 25 Virginia tourism businesses & individuals at the 11th annual Virginia Green Travel Star Awards Celebration held at the Virginia Beach Convention Center! Media Release and awards pictures available here.


Visit for up-to-date information.