Dan Roberts Returns to VTC
Dan Roberts has returned to VTC as Vice President of Research and Strategy. In this new role, Roberts will lead the data & analytics and travel research programs for VTC, generating data-driven insights to lead decision making for the entire agency. He will be the technical expert in matters pertaining to tourism statistics and trends, including measuring the effectiveness of VTC’s advertising programs, the performance and trajectory of the tourism economy in Virginia relative to economy-wide and competitive trends, and the tourism economy contribution to the Commonwealth’s economy as a whole.
Ryan Winfree Joins International Marketing Team
VTC is pleased to announce Ryan Winfree has accepted the International Marketing Manager position. Ryan will support VTC’s tourism marketing initiatives in Canada, Europe, Australia, and Asia. Ryan will coordinate logistical components of VTC’s international activities, travel trade outreach, media and trade site inspection tours, and social media efforts. Additionally, Ryan will assist with the Capital Region USA tour operator and PR initiatives in the UK, Germany, and France.