Dear Tourism Partners,
Happy New Year from VTC! At your state DMO, things are bubbling as we continue to put 2020 and the COVID pandemic in the rear view. We have new staff coming on board, new opportunities for partnerships, and an unfailing positive outlook for travel in 2023. In the coming weeks, we'll be rolling out the 2023 Virginia Travel Guide, introducing a new ad campaign, celebrating Valentine's Day and Black History Month, and that's just the beginning.
If you haven't done it yet, now is a great time to take a breath, reset, and review what worked for your travel marketing in 2022 and where you can push the envelope. VTC continues to look for the best opportunities to bring tourists and their spending to Virginia and your localities. As they say, you miss 100% of the shots you don't take, so try something innovative, take your shot, and celebrate the wins with the failures. VTC will be here to back you all the way.
Your #1 resource is here: www.vatc.org.