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Virginia Travel Post for April 2022
News and Opportunities for the Virginia Travel Industry
ARPA Sports Marketing and Meeting & Convention Incentive Programs – Apply today!
Application portal opened April 1st. Deadline to apply is May 31st. VTC is offering grants to be used for event incentives and marketing promotions targeted specifically at attracting new sports tournaments and competitions and new meetings and conventions to spur economic activity and travel across the Commonwealth.
Visit vatc.org/marketing/groupsmeetingssports for more information on both programs, to view the educational webinars and to apply.
Celebrate National Travel and Tourism Week
Save the date for National Travel and Tourism Week, May 1-7, 2022. National Travel and Tourism Week is an annual tradition for the U.S. travel community. It’s a time when travel and tourism professionals across the country unite to celebrate the value travel holds for our economy, businesses, communities, and personal well-being.
VTC Launches New Heart & Soul Initiative
You know our heart, now meet our soul. #HeartSoulVA celebrates Black creators, trendsetters, and artists who shape the culture of VA. Check back every month on our website and social channels to meet new faces and explore their favorite local hot spots.
Partnership Marketing and Advertising Program (PMAP) Program Year 2022 Enrollment
PY2022 (July 2021-June 30, 2022) enrollment for the Partnership Marketing and Advertising Program at the Virginia Welcome Centers and Safety Rest Areas is now open. If you participated in the PY21 program, you will be auto re-enrolled. Please visit www.welcomeva.com to see all advertising opportunities at the Virginia Welcome Centers and Safety Rest Areas. If you have any questions, please email customerservice@virginia.org.
Bring LOVE to your Destination or Event
Request our popular LOVEwork to promote your destination and create a memory! Please submit the LOVEwork application request. Check on the form if you would like to lease the Pride LOVEwork or the Standard LOVEwork. For questions, contact Noelle Baker – (804) 545-5520.
Promote Your Events on Virginia.org
Did you know, Virginia.org has millions of visitors each year? Be visible and add or update your Spring and Summer events and festivals on Virginia.org. This includes Music Festivals, Spring Break events, deals & packages, etc. Questions, contact Robin Mamunes at rmamunes@virginia.org.
Groups, Sports and Meetings
Looking for new group or sport event business?
Visit the following links for a complete listing of our free tour & travel lead reports and request from Joni Johnson. Email Danish Saadat for more information on sports marketing lead reports. The following leads are now available from Joni:
- American Bus Association Marketplace – January 2022
- Southeast Tourism Society Domestic Showcase – February 2022
Add or Update Your Virginia.org Listings
With the launch of the new Virginia.org, we have added additional amenity options for meeting and sports venues and group-friendly offerings. Please take a moment to update your listings to ensure you have maximum visibility and show in all relevant searches.
Capital Region USA (CRUSA) Global Travel Exchange
Capital Region USA's inaugural Global Travel Exchange will be an annual marketplace designed to connect the region's travel suppliers, overseas buyers, travel trade media, and receptive operators in face-to-face appointments, regional familiarization tours and engaging networking events. The event takes place October 10-12 at The Madison Hotel in Washington, DC. For more details or to register for the event, please visit www.theglobaltravelexchange.com.
Virginia is for RACING Lovers!
Do you have itineraries that will drive 😉 visitors to racetracks or speedways in your destination? We’re looking for places to eat, things to do, and places to stay around current motorsports tracks. We would like them to be similar to our LOVEworks road trip ideas. We plan to share them on our motorsports events landing page. Have questions? Please contact Jane Lammay.
VTC Orientation – Register Now!
Join the Virginia Tourism Corporation May 10 - 12 (Tuesday - Thursday) from 9:00 am – 12:00 pm for an all-new, three-day virtual Orientation where you will learn about VTC’s programs and how to maximize your tourism potential. Participants will learn about grants, public relations, research, marketing, tourism success stories, and much more.
This Orientation is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties, and those who want to increase their visitation. There is no cost for Orientation.
Questions? Contact Judy Watkins, jwatkins@virginia.org or 804-754-5921.
Lodging Reports
VTC partners with Smith Travel Research (STR), a leading lodging industry research company, to provide weekly and monthly lodging data for the Commonwealth of Virginia. The report provides an analysis for the state, tourism regions, and various segments around the state defined by STR.
VTC’s public relations team continues its ongoing efforts to promote Virginia as a premier travel destination through placements in local, regional, and national media. In March, VTC’s earned media coverage resulted in more than 2.4 billion impressions, with coverage in Men’s Journal, BRIDES, Outside Magazine and more. For more March press coverage, please click here.
Virginia Tourism Partner News and Updates
Recreational Trails Program Grants
The Virginia Department of Conservation and Recreation is requesting proposals for $1.5 million in Recreational Trails Program grants from March 28-May 26. A virtual informational session and application workshop will be held on April 20 at 1 p.m. More information and webinar registration is available at www.dcr.virginia.gov/recreational-planning/trailfnd.
COVID-19 Industry Response Toolkit
Up to date information and news for our industry partners.
Learn More
Virginia is for Lovers Store
Check out our sale on Virginia is for Lovers merch!
Order Now
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