Virginia Travel Post for May 2022


News and Opportunities for the Virginia Travel Industry

Brand Management

VTC Launches New Flagship Campaign

On April 18th, VTC launched the new “Virginia is for … ” flagship campaign that challenges perceptions of Virginia as a vacation destination by featuring an abundance of experiences from outdoor beauty to family fun to the local food and culture that surrounds it.

Learn More

Blue Ridge Outdoors Virginia Camping and Gear Giveaway

Blue Ridge Outdoors is proud to bring back the annual Blue Ridge Festival Guide, full of great info on events, music, and camping in the Blue Ridge. The May edition is on stands and live at, and features a Virginia State Parks Adventure Giveaway with a $500 gift certificate and some great gear!

More Information

Consumer Services

Partnership Marketing and Advertising Program (PMAP) Program Year 2022 Enrollment

PY2022 (July 2021-June 30, 2022) enrollment for the Partnership Marketing and Advertising Program at the Virginia Welcome Centers and Safety Rest Areas is now open. If you participated in the PY21 program, you will be auto re-enrolled. Please visit to see all advertising opportunities at the Virginia Welcome Centers and Safety Rest Areas. If you have any questions, please email

More Information

Bring LOVE to your Destination or Event

Request our popular LOVEwork to promote your destination and create a memory! Please submit the LOVEwork application request. Check on the form if you would like to lease the Pride LOVEwork or the Standard LOVEwork. For questions, contact Noelle Baker – (804) 545-5520.

Request LOVEwork

Digital Marketing

Promote Your Events on

It’s almost summer, and that means concerts, festivals, farmers markets and fairs! Have you taken the time to list your events on Please do so today and take advantage of the millions of visitors to our site!

Contact Robin with questions,,  don’t have an account? Create one by filling out the extranet request form here:

Login to Extranet

Groups, Sports and Meetings

Attn: ARPA Sports Marketing and Meeting & Convention Incentive Programs – Deadline May 31st!

$2 million is available to help venues, DMOs and local government – apply today! VTC is offering grants to be used for event incentives targeted specifically at attracting new sports tournaments and competitions and new meetings and conventions to spur economic activity and travel across the Commonwealth.

Find more information on both programs, view the educational webinars and apply at

Looking for new group or sport event business? 

Partner with VTC at upcoming conferences/trade shows. See our Marketing Calendar for more information.

Can’t attend, then request our free tour & travel lead reports from Joni Johnson. Email Danish Saadat for more information on sports marketing lead reports.

Add or Update Your Meeting Venue Listings ASAP! 

Our new website has enhanced search capabilities that require updated information under Meeting Facilities. Update your listing today. In addition, we have added additional amenity options for meeting and sports venues and group-friendly offerings. Please take a moment to update all your listings to ensure you have maximum visibility and show in all relevant searches.

International Marketing

Capital Region USA (CRUSA) Global Travel Exchange

Capital Region USA's inaugural Global Travel Exchange will be an annual marketplace designed to connect the region's travel suppliers, overseas buyers, travel trade media, and receptive operators in face-to-face appointments, regional familiarization tours and engaging networking events. The event takes place October 10-12 at The Madison Hotel in Washington, DC. For more details or to register for the event, please visit


US Civil Rights Trail

Interested in more information about being added to the US Civil Rights Trail? Interested in having notes from the US Civil Rights Trail Site Symposium that was April 23-25 in Atlanta? Email Jane.


In planning for Juneteenth events, check out our Hmble Hstle collaboration featuring the Rewritten Narrative, including merchandise reflecting how It All Started with Us and Black Travel is Essential. 

Orientation Program

VTC Orientation, May 10-12 – Register Now!

Join the Virginia Tourism Corporation from 9:00 am – 12:00 pm for an all-new, three-day virtual Orientation where you will learn about VTC’s programs and how to maximize your tourism potential. Participants will learn about grants, public relations, research, marketing, tourism success stories, and much more. Registration closes Friday, May 6 at noon.

This Orientation is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties, and those who want to increase their visitation. There is no cost for Orientation.

Questions? Contact Judy Watkins, or 804-754-5921. 

Register Now


Lodging Reports

VTC partners with Smith Travel Research (STR), a leading lodging industry research company, to provide weekly and monthly lodging data for the Commonwealth of Virginia. The report provides an analysis for the state, tourism regions, and various segments around the state defined by STR.

View Latest Report

Virginia Green

Congratulations to the winners of the 10th Annual Virginia Green Travel Star Awards20 tourism businesses and 7 individuals received awards this year on April 25th at the Virginia Green Travel Star Conference & Awards. You can find the official media alert and lots more about all of the award winners here

Virginia in the News

VTC’s public relations team continues its ongoing efforts to promote Virginia as a premier travel destination through placements in local, regional, and national media. In April, VTC’s earned media coverage resulted in more than 345 million impressions, with coverage in Men’s Journal, Signature Bride, Travel + Leisure and more. For more April press coverage, please click here.

Workshops and Education

Registration is open for 2022 STS Marketing College® - June 5-10, 2022 – Macon, GA

Every year, Marketing College® students participate in a curriculum of courses designed to teach marketing techniques from all facets of the tourism industry.  Upon completion of the three-year Marketing College curriculum, students receive a Travel Marketing Professional (TMP) certification. Learn more or register here.

Entrepreneur Express Program Returns

This free, three-hour Entrepreneur Express workshop, which was originally developed in 2010, offers education and resources for those who are either starting or expanding a business in the region. Topics covered include determining business viability, financing, marketing, technology, and more.

More Information

COVID-19 Industry Response Toolkit

Up to date information and news for our industry partners.

Learn More

Virginia is for Lovers Store

Check out our sale on Virginia is for Lovers merch! 

Order Now