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Virginia Travel Post for May 2022
News and Opportunities for the Virginia Travel Industry
VTC Launches New Flagship Campaign
On April 18th, VTC launched the new “Virginia is for … ” flagship campaign that challenges perceptions of Virginia as a vacation destination by featuring an abundance of experiences from outdoor beauty to family fun to the local food and culture that surrounds it.
Blue Ridge Outdoors Virginia Camping and Gear Giveaway
Blue Ridge Outdoors is proud to bring back the annual Blue Ridge Festival Guide, full of great info on events, music, and camping in the Blue Ridge. The May edition is on stands and live at www.blueridgeoutdoors.com, and features a Virginia State Parks Adventure Giveaway with a $500 gift certificate and some great gear!
Partnership Marketing and Advertising Program (PMAP) Program Year 2022 Enrollment
PY2022 (July 2021-June 30, 2022) enrollment for the Partnership Marketing and Advertising Program at the Virginia Welcome Centers and Safety Rest Areas is now open. If you participated in the PY21 program, you will be auto re-enrolled. Please visit www.welcomeva.com to see all advertising opportunities at the Virginia Welcome Centers and Safety Rest Areas. If you have any questions, please email customerservice@virginia.org.
Bring LOVE to your Destination or Event
Request our popular LOVEwork to promote your destination and create a memory! Please submit the LOVEwork application request. Check on the form if you would like to lease the Pride LOVEwork or the Standard LOVEwork. For questions, contact Noelle Baker – (804) 545-5520.
Promote Your Events on Virginia.org
It’s almost summer, and that means concerts, festivals, farmers markets and fairs! Have you taken the time to list your events on Virginia.org? Please do so today and take advantage of the millions of visitors to our site!
Contact Robin with questions, rmamunes@virginia.org, don’t have an account? Create one by filling out the extranet request form here: www.vatc.org/marketing/digital-marketing/webmarketing/.
Groups, Sports and Meetings
Attn: ARPA Sports Marketing and Meeting & Convention Incentive Programs – Deadline May 31st!
$2 million is available to help venues, DMOs and local government – apply today! VTC is offering grants to be used for event incentives targeted specifically at attracting new sports tournaments and competitions and new meetings and conventions to spur economic activity and travel across the Commonwealth.
Find more information on both programs, view the educational webinars and apply at vatc.org/marketing/groupsmeetingssports.
Looking for new group or sport event business?
Partner with VTC at upcoming conferences/trade shows. See our Marketing Calendar for more information.
Can’t attend, then request our free tour & travel lead reports from Joni Johnson. Email Danish Saadat for more information on sports marketing lead reports.
Add or Update Your Virginia.org Meeting Venue Listings ASAP!
Our new website has enhanced search capabilities that require updated information under Meeting Facilities. Update your listing today. In addition, we have added additional amenity options for meeting and sports venues and group-friendly offerings. Please take a moment to update all your listings to ensure you have maximum visibility and show in all relevant searches.
Capital Region USA (CRUSA) Global Travel Exchange
Capital Region USA's inaugural Global Travel Exchange will be an annual marketplace designed to connect the region's travel suppliers, overseas buyers, travel trade media, and receptive operators in face-to-face appointments, regional familiarization tours and engaging networking events. The event takes place October 10-12 at The Madison Hotel in Washington, DC. For more details or to register for the event, please visit www.theglobaltravelexchange.com.
US Civil Rights Trail
Interested in more information about being added to the US Civil Rights Trail? Interested in having notes from the US Civil Rights Trail Site Symposium that was April 23-25 in Atlanta? Email Jane.
VTC Orientation, May 10-12 – Register Now!
Join the Virginia Tourism Corporation from 9:00 am – 12:00 pm for an all-new, three-day virtual Orientation where you will learn about VTC’s programs and how to maximize your tourism potential. Participants will learn about grants, public relations, research, marketing, tourism success stories, and much more. Registration closes Friday, May 6 at noon.
This Orientation is a must for tourism marketers, DMOs, managers/owners of Virginia tourism properties, and those who want to increase their visitation. There is no cost for Orientation.
Questions? Contact Judy Watkins, jwatkins@virginia.org or 804-754-5921.
Lodging Reports
VTC partners with Smith Travel Research (STR), a leading lodging industry research company, to provide weekly and monthly lodging data for the Commonwealth of Virginia. The report provides an analysis for the state, tourism regions, and various segments around the state defined by STR.
VTC’s public relations team continues its ongoing efforts to promote Virginia as a premier travel destination through placements in local, regional, and national media. In April, VTC’s earned media coverage resulted in more than 345 million impressions, with coverage in Men’s Journal, Signature Bride, Travel + Leisure and more. For more April press coverage, please click here.
Registration is open for 2022 STS Marketing College® - June 5-10, 2022 – Macon, GA
Every year, Marketing College® students participate in a curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Upon completion of the three-year Marketing College curriculum, students receive a Travel Marketing Professional (TMP) certification. Learn more or register here.
Entrepreneur Express Program Returns
This free, three-hour Entrepreneur Express workshop, which was originally developed in 2010, offers education and resources for those who are either starting or expanding a business in the region. Topics covered include determining business viability, financing, marketing, technology, and more.
COVID-19 Industry Response Toolkit
Up to date information and news for our industry partners.
Learn More
Virginia is for Lovers Store
Check out our sale on Virginia is for Lovers merch!
Order Now
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