June Updates for the Virginia Travel Industry

Brand Management

FY23 Industry Advertising Co-op Webinar

Running digital, social, TV or print campaigns? Take advantage of discounted rates and reimbursement opportunities available through VTC’s Advertising Co-Op Program! We are holding a webinar explaining everything you need to know about the FY23 program on Wednesday, 6/15 at 1:30pm. If you did not receive an invite, contact Lindsey Norment.

VA Sway – Virginia’s new summer anthem

This month, the Heart & Soul campaign is featuring two exciting musicians from the Hampton Roads area, Kingna Scott and Pusha T. The two have teamed up to tell the world why VA is a place like no other through Kingna’s new song “VA Sway.” The song is launching Friday, June 17^th so keep your eyes (and ears) peeled!

Consumer Services

Bring LOVE to your Destination or Event

Request our popular LOVEwork to promote your destination and create a memory! Please submit the LOVEwork application request. Check on the form if you would like to lease the Pride LOVEwork or the Standard LOVEwork. For questions, contact Noelle Baker – (804) 545-5520.

Digital Marketing

Promote Your Events on Virginia.org

July 4^th is around the corner and is one of the most searched events on Virginia.org! Please list your event or festival today. 

Contact Robin with questions, rmamunes@virginia.org. Don’t have an account? Create one by filling out the extranet request form here: www.vatc.org/marketing/digital-marketing/webmarketing/.

Updated Travel Post Coming Soon

Coming soon! New look and feel for the Travel Post newsletter. Keep an eye on your inbox this time next month.

Do you have any content recommendations? Email us!

Grants

Welcome Noah Salaah ad-Deen!

The Partnership Marketing team is excited to welcome Noah Salaah ad-Deen as Grants Coordinator. Prior to joining VTC, Noah worked for Virginia Department of Taxation interfacing with customers about tax return concerns and financial issues. He will be supporting VTC's grants department on the day-to-day administration of the Partnership Marketing grant and funding programs.

Noah is currently a Social Science major at J. Sargent Reynolds Community College and will graduate with his Associate’s degree in 2023. He plans to pursue a Bachelor’s and Master’s degree focused on environmental conservation. 

Groups, Sports and Meetings

Looking for new group or sport event business? 

Partner with VTC at upcoming conferences/trade shows. See our Marketing Calendar for more information.

Can’t attend? Request our free tour & travel lead reports from Joni Johnson. Email Danish Saadat for more information on sports marketing lead reports.

Add or Update Your Virginia.org Group Friendly Listings ASAP!

Our new website has enhanced search capabilities that require updated information under Meeting Facilities, Sports Facilities and Suggested Itineraries. Update your listing today. Please take a moment to update all your listings to ensure you have maximum visibility and show in all relevant searches.

International Marketing

Capital Region USA (CRUSA) Global Travel Exchange

Capital Region USA's inaugural Global Travel Exchange will be an annual marketplace designed to connect the region's travel suppliers, overseas buyers, travel trade media, and receptive operators in face-to-face appointments, regional familiarization tours and engaging networking events. The event takes place October 10-12 at The Madison Hotel in Washington, DC. For more details or to register for the event, please visit theglobaltravelexchange.com.

Marketing

Virginia’s Black Heritage Trail Launches Juneteenth Week

Virginia’s Black Heritage Trail launches June 13^th. African American culture was first established in Virginia, and our Black Heritage Trail will share the under-told stories that shaped our country. To help travelers better understand the American story, we've partnered with Virginia historians to create a statewide curated experience of museums, historical markers, historical parks and more. Black history is American history, and it started here, in Virginia. If you have questions, please contact Jane Lammay at jlammay@virginia.org.

Check virginia.org/blacktravel for updates and links to Virginia’s Black Heritage Trail.

Merchandise

In honor of Juneteenth, check out our Hmble Hstle collaboration featuring the Rewritten Narrative, including merchandise reflecting how It All Started with Us and Black Travel is Essential. 

Research

Lodging Reports

VTC partners with Smith Travel Research (STR), a leading lodging industry research company, to provide weekly and monthly lodging data for the Commonwealth of Virginia. The report provides an analysis for the state, tourism regions, and various segments around the state defined by STR.

Virginia Green

Ready to Get Certified of Re-Certified as a Virginia Green Travel Partner? Two partner levels -- (1) Commitment Level and (2) Fully-Certified. Download your checklist application, fill it out and submit.  VGTA staff will assist and soon you'll be recognized as a certified Virginia Green Travel partner!

Virginia in the News

VTC’s public relations team continues its ongoing efforts to promote Virginia as a premier travel destination through placements in local, regional, and national media. In May, VTC’s earned media coverage resulted in more than 1.3 Billion impressions, with coverage in Travel Awaits, Livability, Reader’s Digest and more. For more May press coverage, please click here.

COVID-19 Industry Response Toolkit

Up to date information and news for our industry partners.

Learn More

Virginia is for Lovers Store

Check out our sale on Virginia is for Lovers merch! 

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